Palazzo vs BoxBrownie — Which Virtual Staging Is Right for You?
The new standard.
- $50/mo unlimited rooms
- Under 60 seconds per render
- Real catalog furniture — shoppable
- Same flat price at 1 room or 100
The alternative.
- $24–$32 per image (pay per render)
- 24–48 hour turnaround
- Human designers + static photos
- Cost scales linearly with volume
Virtual Staging Cost Comparison — BoxBrownie vs Palazzo
BoxBrownie charges per image, so cost scales with volume. At a typical $24–$32/image, the math gets uncomfortable fast:
- · 5 rooms/mo: BoxBrownie ~$120–$160 · Palazzo $50
- · 10 rooms/mo: BoxBrownie ~$240–$320 · Palazzo $50
- · 50 rooms/mo: BoxBrownie ~$1,200–$1,600 · Palazzo $50
Palazzo's price doesn't change with volume. BoxBrownie's does — every image is another invoice.
When BoxBrownie Makes Sense
BoxBrownie's human designer model is a fit for a narrow band of high-touch use cases: ultra-luxury listings ($5M+), one-off marketing projects where the agent wants a designer's eye on the final image, and editorial campaigns where the brief is complex.
For that customer, $30 an image is rounding error. The designer eye is the value.
When Palazzo Makes Sense
Everything else. Teams, volume, speed, shoppable furniture.
If you're staging more than 2 listings per month, the price difference compounds quickly. Add the speed advantage (under 60 seconds vs 24–48 hours), the shoppable furniture, and the fact that buyers can actually purchase the items they see — and the comparison gets one-sided.
BoxBrownie is human-quality staging at a luxury price. Palazzo is software-speed staging that gets out of your way.
See the Palazzo Spaces Transformation.
Modern Office
Stage your first room in 60 seconds.
Free trial — no credit card required. Stage every listing for $50/mo.
Download the Virtual Staging Cheat Sheet.
Palazzo vs every major platform — pricing, speed, features, side-by-side. 11 pages. Free PDF.