We stage rooms with furniture you can actually buy.
Most AI design tools invent the furniture. It looks convincing on screen, and then a buyer walks into the room and nothing in it exists. Palazzo works the other way around. Every sofa, rug and lamp in a Palazzo-staged room is a real product from a real catalog, with a real price, that a buyer can click and buy. That one decision shapes everything else about how we build.
How it started
Palazzo started with a room Raffi Holzer could not describe. He was working with an interior designer on his own home and kept failing to get the picture in his head across. He pointed at things. He saved images. He used words like warm, and not too modern. What came back was never quite it. The designer was not the problem and neither was he. There was simply no way to show another person a room that did not exist yet.
So he built one. Palazzo does not ask you to describe a space. It shows it to you, furnished, at real scale, from a single photograph. The frustration turned out to be much bigger than one homeowner: it is the same gap every agent faces with an empty listing, and every buyer feels standing in one.
Raffi had built hard spatial software before. He founded and ran Avvir, which checked construction sites against their own blueprints to within about an inch, and sold it to Hexagon in 2022. That standard carried over.
Who built it
Co-Founder
Venus Williams
Founded V Starr Interiors in 2002 and has spent more than twenty years practicing interior design, alongside seven Grand Slam singles titles. She shapes how Palazzo thinks about taste.
Co-Founder and CEO
Raffi Holzer
Previously founder and CEO of Avvir, acquired by Hexagon in 2022. Bioengineering background. Still writes code.
What we build
Spaces stages real estate listings. Upload a photo of an empty or dated room, get a photorealistic staged version in under a minute, unlimited rooms for $50 a month.
Studio gives furniture and home brands lifestyle product photography without a photoshoot. Upload the product, choose the scene, download in seconds.
Both run in the browser. There is nothing to install.
Showcase puts interactive product visualization in front of retail customers.
Who works with us
Palazzo powers staging for SERHANT, alongside a growing network of MLS platforms, furniture brands and real estate technology companies. HGTV Home by Sherwin-Williams integrated its Color Collection of the Year into our design tools in an exclusive partnership. The company is based in New York.
In the press
Palazzo reached the final three of Inman's first Pitch Battle at Inman Connect San Diego, chosen from 19 submissions and judged by five industry leaders.
Palazzo pivots from a primarily consumer-facing launch toward B2B applications targeting retailers, designers and real estate staging firms.
Palazzo expands its AI virtual staging offering to brokerages.
Launch feature.
Venus Williams brings her interior design skills to Palazzo.