Virtual staging for real estate. Shoppable room visualization and AI product photography for furniture brands.
We stage rooms with real furniture.
One photo in, a finished room out. Agents and brokerages stage a listing in 60 seconds. Furniture retailers, home brands and manufacturers let shoppers see the catalog in their own living room and add the whole set to cart. Brands get lifestyle photography for every SKU. Every piece in every room is a real product with a real SKU.
Free trial is for Spaces, our real estate product. Showcase and Studio start with a demo.
The imagination tax.
Every empty room and every white background asks somebody to picture the rest for themselves. That guesswork is a tax, and it gets paid in hesitation, in one item instead of the room, in a listing that sits. So we build the room for them, with furniture that is actually for sale.
Drag the handle to compare. Every piece of furniture is real and shoppable.
Two industries. One engine.
Pick your side of the business and we will show you exactly what you get.
Furniture
Build the room, recommend what goes with what, and guide shoppers to an aesthetic they love. All drawn from your real catalog, your real SKUs and your real prices.
Showcase and Studio
Real Estate
Stage any room in 60 seconds with real furniture renters and buyers can actually buy. Every piece is shoppable, so staging can earn ancillary revenue instead of just costing money.
SpacesShoppers don't leave because they're uninterested. They leave because they're unsure.
Furniture retailers, home brands and manufacturers place their catalog in the shopper's space and add the curated room to cart.
Most furniture purchases start with a room, not a SKU. A shopper lands on a product page, sees one item, and has to imagine the rest. Showcase closes that gap. It shows the whole room, built from the exact products in your catalog, at true scale, before they commit.
Grounded in your catalog, not generic inspiration.
Everything Palazzo produces is built on what you already own: your actual catalog, your SKUs, your product imagery, your pricing and inventory where we have it, and your merchandising priorities.
No 3D models required. No CAD files needed. Just your product images.
Plug in the feed you already have. SKUs, images, pricing, availability. No 3D scanning, no extended onboarding.
Stylist
Recommends the room
Helps shoppers move from an individual item to a curated room they love, using products from your catalog.
Vinci
Answers and guides
Guides shoppers through the process by answering their questions and recommending products.
Showcase
Stages and closes
Helps shoppers visualize actual products in their space and increases confidence to buy.
Great alone. Better together.
Each one earns its keep on its own. Run Stylist and baskets get bigger. Add Vinci and fewer shoppers leave with an unanswered question. Add Showcase and the room they imagined becomes the room they can see. Together they cover the whole journey. Start anywhere. Add the next piece when you are ready.
Book a DemoFour moments in the buyer journey. We are there for each of them.
Follow a shopper's journey. Click each line.
When shoppers see it in their own room, they buy it.
Shoppers who see products in context buy more confidently, buy more items per order, and send fewer things back. That is not a feature. That is a P&L shift.
Great products stuck in bad photos don't sell.
Brands create lifestyle photography for every SKU, to replace a photoshoot or to stretch one further.
A single launch needs 10 to 20 lifestyle images across your site, social, email and ads. A traditional shoot runs $300 to $1,000 per product. Multiply that by your catalog and the math stops working.
Studio produces lifestyle photography at catalog scale. Every SKU, every colorway, every season, with no studio, no stylist and no truck.
| Traditional shoot | Studio | |
|---|---|---|
| Cost | $300–$1,000 per shoot | Pennies per render |
| Turnaround | One to three weeks | Seconds |
| Seasonal refresh | Full reshoot | New scene, same product |
| Consistency | Varies by photographer | Identical every time |
Stage any room in 60 seconds. With furniture renters and buyers can actually buy.
One photo in, a finished room out. Agents and brokerages stage a listing in 60 seconds.
Upload a photo of any room, empty or furnished. Palazzo clears what is there and restages it with furniture that makes renters and buyers lean in instead of scroll past. Same walls, same windows, same layout. No invented architecture, no invented furniture.
Physical staging costs thousands of dollars per room and takes weeks. In multifamily you only furnish the model, so every other floorplan goes to market empty. Spaces stages all of it from a photo, in 60 seconds.
Drag the handle. Both images are the same crop, same lens.
Three ways teams put Spaces to work
Agents
Win the listing presentation, then win the buyer.
Multifamily
Accelerate your lease-ups and stage every floorplan.
Builders and BTR
Sell the finish package, not just the floorplan.
What it looked like in the field.
Leases signed sooner, with fewer reductions and fewer concessions.
Want us to stage them for you?
We can do that too. Send us the photos and our team returns finished, on-brand rooms, so nobody on your side has to learn a new tool. Tell us the volume and we will price it with the rest of your package.
Book a DemoWhere we've been showing up
The retailers, brokerages and brands we work with
Built by People Who Know Design and Real Estate Technology.
Palazzo was co-founded by Raffi Holzer (Avvir, construction tech) and Venus Williams (V Starr Design). Featured in Fast Company and Furniture Today.
Co-Founder and CEO
Raffi Holzer
Avvir, construction tech
Founded Avvir, a venture-backed construction technology company. Deep background in real estate operations and applied AI for the built environment.
Co-Founder
Venus Williams
V Starr Design
Tennis legend and founder of V Starr Design, an award-winning interior design firm with projects across hospitality, residential and commercial.
What we do, product by product
Showcase
Shoppable room visualization for furniture brands, home brands, retailers and manufacturers. Your catalog, your SKUs, your prices, staged in the shopper’s own room.
Studio
AI product photography for furniture brands, home brands and manufacturers. Lifestyle scenes for every SKU and colorway, in seconds, from the product images you already have.
Spaces
Virtual staging for real estate. Any room in 60 seconds with real, shoppable furniture. When renters or buyers buy the furniture, you create ancillary revenue or commissions.
Questions we get asked first
Real rooms. Real furniture. Whichever side you sell.
Stage your next listing, make your catalog shoppable, or fill your next campaign with lifestyle photography.
Free trial is Spaces only. Showcase and Studio start with a demo.