March 1, 2024

Palazzo in Business of Home: Venus Williams Launches an AI Design Platform

The race to debut AI-driven design tools has been heating up in recent months — and now a new competitor has joined the mix: Palazzo, an AI-powered interior design platform launched this week by tennis champion and entrepreneur Venus Williams and tech startup veterans Raffi Holzer and Edward Lando.


"We want to be a hub for interior design, a place where design enthusiasts can interact and create spaces, on their own or with a designer," Williams tells Business of Home. "Right now it’s so disjointed. You have to go to so many different places to do what you need to do with design. It’d be so much easier if you could just do it in one place—that’s the goal we’re marching toward."


Here’s how it works: Users upload a photo of their space and then begin engaging with an AI chatbot called Vinci to discuss preferences in color palettes and design styles. Users also have the option of taking a style quiz to determine their "Aesthetic DNA." Based on this information, the program generates a customized image of what their newly designed space might look like.


Continue reading on Business of Home.