HGTV Home by Sherwin-Williams announced its 2025 Color of the Year and Color Collection of the Year alongside a new partnership with a platform from another Williams we’re all too familiar with: tennis champion and entrepreneur Venus Williams. Her AI-powered home visualization tool Palazzo will help launch the HGTV Home by Sherwin-Williams 2025 Color Collection of the Year.

Palazzo, which was also founded by Raffi Holzer and Edward Lando, allows users to upload photos of their spaces and add in customized designs and colors. That way, you don’t have to buy the paint and do the work before you realize you actually want a different shade. 

“We are thrilled to partner with HGTV Home by Sherwin-Williams to bring their Color Collections directly into the homes of our users,” Holzer said in a press release. “This collaboration seamlessly integrates our advanced AI capabilities with HGTV Home by Sherwin-William’s trend-setting aesthetics. By leveraging our platform’s unique features, such as the ability to upload photos of actual spaces for personalization, we’re not just showing potential—we’re transforming how people experience and interact with color in real-time, ensuring they can visualize and achieve their desired space with confidence and ease.”

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